Welcome to my blog , The Hare Illustratère. I'll be posting about my art process and journey as an illustrator/author here.


Saturday, February 25, 2023

Marketing Without the Bird App

My life on Twitter came to a sudden halt when I was suddenly and unexpectedly expelled from the site on December 1,  2022. I still maintain my innocence. I've requested clarification/appealed the decision and aside from the automated response on my emails never heard anything back. So my account was and is suspended and I have moved on. But the BIG question was how would I fill the void. The bird app played a big part in how I marketed my POD, Print on Demand Wares.

I was left with Instagram and Facebook. Both were problematic in that department. IG doesn't like live links although you can have them in your bio profile . Facebook did not like you being too sales oriented. So yes I can post my  GreetingCardUniverse card links, but  posting the weekend sales promo code got me a warning notice. sigh.  I did sign up for a Facebook Artist Page. In January, I signed up for Post.News. Links and images look gorgeous on that site But I feel like I'm shouting into the void over there. Needless to say, I don't post as many links as I did on the bird app cause it's just not the thing to do on any of those social media platforms. Now what? 

I did get creative in December, and did a countdown to Christmas and posted 25 winter/Christmas illustrations on IG, the majority of which were GCU cards. And yes that did help with my December/Christmas card sales.  I also did a shorter run up to the Lunar New Year, Year of the Rabbit or Cat with illustrations/cards of, you guessed it, cats and rabbits- which helped with the January sales. And now we're at the end of February and my sales are way down compared to last year. Sure I could do a run up to Spring? But do I want to? Must I? Sigh.

Have I learned anything? 

• Posting daily helps as far as engagement and getting new followers. No big insight here.

• My followers on all my sites seem to respond best to my Art Process Posts for illustrations or greeting card designs. They seem to find the  process as interesting if not more interesting than the actual finished art. Thankfully, I enjoy documenting and sharing my art process.

• I realized I stopped blogging because I was micro-blogging on Twitter. No bird app and the blog revives. Hmmmm Maybe I'll do an occasional upcoming holiday blog post.

I would love to hear what social media sites you use to help promote/market yourself or your creations. 

You can find me at:
Website: dianadelosh.com
Illustration Blog: dtdelosh.blospot.com
Instagram: @dtdelosh
Post: @dtdelosh

Check out my illustrations on products at:

Sunday, February 12, 2023

Cupcake Bouquet Art Process

 My Cupcake Bouquet greeting card design was inspired by a greeting card design challenge, #dhgartspark, on Instagram, Design House Greetings - Cue The ConfettiWhich led to a lot of doodles in various notebooks and finally a full size pencil sketch and then  an even tighter one. My next step is to take it to the light box to transfer the sketch to watercolor paper.  I use Canson Montval Watercolor 140 lb paper.

Step 2: Is the inking. Black India ink with a brush and then wash with shadows.

Step 3: I paint my illustration traditionally. Using Higgins Waterproof/Water Resistant Colored Inks as if they're watercolors and then scan it all in.

Final Step: Bring it into Photoshop, clean up paint splotches, specs and dust  and add details like sprinkles. Tah Dah - here's the finished art!

 I hope to do a few more greeting card designs for this challenge before March1 happens. BUT who knows if I actually will. Anyhow hope you enjoyed reading about my art process.

Instagram: @dtdelosh
Post: @dtdelosh

Check out my shops:

Wednesday, February 1, 2023

Resolutions Meh-solutions (or is it Me Solutions?)

It's February and the first flush of excitement over a "New Year" is over and you also realize that a year or one month blends into the next, just as a week does and a day does. It all just feels like a constant hamster wheel with hops off for meals, snacks, rest and a look outside in-between. So the question Ive been asking myself lately is what have I done today to move me towards my goals and what can I do to get me closer. Another problem is that like most people, I have goals for several different areas in my life. How does one deal with that without feeling like you're trying to drive to five different destinations simultaneously? Again, back on that damn hamster wheel cause it's safer to feel like you're running, busy doing something without actually going anywhere.

So I've been looking for inspiration and structure with prompts and challenges out there that align with my goals. Signing up for these give me both community and accountability. So here's what I've been up to:

Create More submittable Kid Lit projects in 2023. Unfortunately I begin 2023 with nothing submission ready for my agent. EEK!

- Tara Lazar's Story Storm 30 story ideas in 31 days in January. Yay I did it. Came up with 30 story ideas, in January, sure some were just to make the count. Which leads right into...

 - Julie Hedland's 12X12, 12 Picture Book drafts and/or revisions in 12 months. Yup, in January fleshed out 1 of my story ideas from Story Storm and revising my graphic novel synopsis.

Create More Kid Lit Art and Share It. It's competitive out there and hard to be stand out. Need I say more. 

- Gina Perry's #KidLitArtPostcard or #kidlitartpostcard started in 2021 and getting stronger every year. children's book illustrators design a digital postcard and we all post on the first Thursday of each month. Which is when Art Directors, Editors know when and where to look.  I was able to come up with 12 last year. I will commit to doing the same in 2023. I'll be sharing mine this year on Instagram and Post.news and probably sharing it here too. Check out my January KidLit Art Postcard & 2022 postcard round up blog post.

-Illustration Contests: there's a bunch out there I'll be keeping my eye out for a prompt I like. The SCBWI runs a monthly one called #scbwiDrawThis - February prompt is Worm's Eye View, could be fun - deadline to post is 2/20/23. There are others. Right now I have my eye on one that has a deadline of March 31. I wasn't interested at first but the more I think about it the more intriguing it feels. The benefits of making the piece and entering even if you don't win: a chance to stretch as an artist and to be seen.

Ok Ok I hear you. But what about your own illustration projects? Yes, I do have one and it's a big one, my GN. Right now I'm revising the synopsis ending and doing rough rough stick figure + dialog scribbles. Making a point to do a bit almost daily. This stage alone could take awhile. Which means, I'll have nothing to share from this project for awhile. Hence my interest in doing shorter illustrations that I can share now. Plus I've found if I do nothing but sketches for awhile, I get scared that I will forget how to take a piece to finish.
Stock my Art Licensing/Surface Design Portfolio Currently focusing on greeting card designs

- #DHGartspark Design House Greeting on Instagram currently has a call out: Cue the Confetti, celebration themed greeting card designs with a deadline of March 1. I have a sketch on my drawing board ready to transfer to paper. I will show when I finish it.

Well that's my plan for now. Will you be joining me on any of the above prompts and challenges?

Instagram: @dtdelosh
Post: @dtdelosh

Check out my shops:


Sunday, January 22, 2023

The 2022 CBIG Illustration Directories are LIVE!

Just go to cbig-nyc.com and click on the ART TAB. Then Click on the covers and voila, you can flip through the PDFs. Ahem. Yes, I know it's now 2023, but I'm still proud of the work I put into both the directories and the gorgeous illustration promo pages created by the participating CBIG members that make up the 2 books. Kudos to Debbie Cuneo for all the image collection and dealing with all sorts of minutiae. Special Thanks to Vicky Rubin for proof reading when I was getting too bleary eyed. 

By the way my illustration promo-pages are on page 19 in the COLOR Directory and on page 5 in the BLACK & WHITE Directory.

Instagram: @dtdelosh
Post: @dtdelosh

Check out my shops: