|Front of Postcard -Detail from Little Red - © Diana Ting Delosh|
As this is a mailing aimed at the kid lit world, I try and pick illustrations that show off my narrative skills. I use the market listings from the SCBWI's The Book as well as the names/companies I've amassed from my own research via networking, conferences, workshops, etc. My mailing list is under 200 contacts.
|Back of Postcard - Groundhog Waltz - © Diana Ting Delosh|
Lately I've heard a lot of advice to use a small targeted mailing list. True this could save you a bundle in printing and postage. While, I do make a point to target only those places that publish picture books/kid lit art, it's still a fairly large list comprised of my actual contacts, dream places as well as "sort of why not" possibilities. I have found that it's better not to make it a too narrow list. In the past I've gotten work from those sort of/why not send them something places. When you consider that it's only a 49¢ stamp plus 25¢ per postcard print expense - a total sum of 75¢ per card, it might be worth taking a few chances.