It's Illustration Self-Promotion time: Postcards

My original plans for this summer was to take a"vacation" away from kidlit art and work on my projects that had been put on the wa-a-a-ay back burner. After all I had just OD'd on kidlit prepping for the SCBWI NJ Conference and I couldn't think of another PB anything. HA!

Postcard for mailing: Front & Back of card
click to see bigger

But wait a moment, I had created a hand out for the  conference.  Seemed like a brilliant idea at the time BUT it meant that after the conference I didn't have a postcard I could just mail off. Drats! Now I'd have to create a postcard for mailing out. I knew which image I wanted to put on the front - my current Fave, Boy meets octopus, the illo that came out of the conference illustrator intensive. But what about the back? I  didn't want it to be too similar to my conference hand out. My solution - create art to to put the front illustration in context. I had always thought of the front illo as a dream or fanstasy scene. Hence my illo of a boy in bed with a book and his cat for the back of card. If you look closely at the book you can read a bit of the title "Twas... It's a nod to the illustrator intensive brief to illustrate a line from Lewis Carroll's poem, Jabberwocky, which begins, "Twas brillag and the slithy toves..."

Conference handout Front & Back of card
click to see bigger

Snoopy -my studio guest.
Ahem - helping me update my mailing labels. 

About the No Kid Lit Art Vacation and those back burner projects? Well they've moved up a bit on the burners and are simmering nicely. A few have even come to a boil.  You can peek at a few on my ArtHaresWares blog. There's a lot more but they're not ready to share yet.

My posts on the D2PB Blog In case you missed them:
• What I learned when I sprained my ankle: Celebrate the Small Steps
• My NJ SCBWI Conference illustrations: NJ SCBWI 2016 Aproaches

Web/Portfolio: dianadelosh.com

Twitter: @dtdelosh

Product Blog: arthareswares.blogspot.com

Group Blog: D2PB

Little Red Postcard Design

I'm aiming for 3 postcard mailings in 2016. Here's the first, featuring a detail from my Little Red illustration on the front and Groundhog Waltz on the back. These are large postcards, roughly 5.5" x 8.5" the better to show off the illustration detail and also hoping that it will help make my card stand out. I use VistaPrint.com to print my postcards.

Front of Postcard -Detail from Little Red - © Diana Ting Delosh

As this is a mailing aimed at the kid lit world, I try and pick illustrations that show off my narrative skills. I use  the  market listings from the SCBWI's The Book as well as the names/companies I've amassed from my own research via networking, conferences, workshops, etc. My mailing list is under 200 contacts.

Back of Postcard - Groundhog Waltz - © Diana Ting Delosh

Lately I've heard a lot of advice to use a small targeted mailing list. True this could save you a bundle in printing and postage. While,  I do make a point to target only those places that publish picture books/kid lit art, it's still a fairly large list comprised of my actual contacts, dream places as well as "sort of why not" possibilities. I have found that it's better not to make it a too narrow list. In the past I've gotten work from those sort of/why not send them something places. When you consider that it's only a 49¢ stamp plus 25¢ per postcard print expense - a total sum of 75¢ per card, it might be worth taking a few chances. 

2011 Summer Postcard -Cupcake Cat

Here's my Summer 2011 self-promo postcard. As the main focus of my personal art this spring/summer has been my Cupcake dummy and I thought the cover art was bold and yummy looking - decided it would be a natural for the front of my postcard image. I was contemplating doing a larger size but I just wasn't sure if the added expense of printing and postage would equal any benefit in positive responses. One would hope it did but then one could hope for a lot of things.

Went to VistaPrint.com to see if they were running any sales and they were -YAY. Decided to go with my usual standard size but since they were having a sale I added a color illustration to the back. The design above for the back of the card is actually turned sideways but I'm showing it horizontally so you can have a better sense of it. Yes I measured my address label size to make sure I wouldn't be covering up any of my back illo with it. While I'm not sure if postcard size would matter - I think 2 illos maybe better than 1 to get the targeted art director or editor to look at my website.

The cards have been designed & ordered. They should arrive within 3 weeks. Which gives me time to update my mailing list. Maybe this year I'll actually do 3 postcard mailings as I'm always threatening to do.