Welcome to my blog , The Hare Illustratère. I'll be posting about my art process and journey as an illustrator/author here. To find out more about my whimsical & elegant illustrations on nifty things you can buy, please Visit my other blog, The Art Hare's Wares.

Monday, February 29, 2016

Little Red Postcard Design

I'm aiming for 3 postcard mailings in 2016. Here's the first, featuring a detail from my Little Red illustration on the front and Groundhog Waltz on the back. These are large postcards, roughly 5.5" x 8.5" the better to show off the illustration detail and also hoping that it will help make my card stand out. I use VistaPrint.com to print my postcards.
Front of Postcard -Detail from Little Red - © Diana Ting Delosh

As this is a mailing aimed at the kid lit world, I try and pick illustrations that show off my narrative skills. I use  the  market listings from the SCBWI's The Book as well as the names/companies I've amassed from my own research via networking, conferences, workshops, etc. My mailing list is under 200 contacts.
Back of Postcard - Groundhog Waltz - © Diana Ting Delosh

Lately I've heard a lot of advice to use a small targeted mailing list. True this could save you a bundle in printing and postage. While,  I do make a point to target only those places that publish picture books/kid lit art, it's still a fairly large list comprised of my actual contacts, dream places as well as "sort of why not" possibilities. I have found that it's better not to make it a too narrow list. In the past I've gotten work from those sort of/why not send them something places. When you consider that it's only a 49¢ stamp plus 25¢ per postcard print expense - a total sum of 75¢ per card, it might be worth taking a few chances. 

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