It's Illustration Self-Promotion time: Postcards

My original plans for this summer was to take a"vacation" away from kidlit art and work on my projects that had been put on the wa-a-a-ay back burner. After all I had just OD'd on kidlit prepping for the SCBWI NJ Conference and I couldn't think of another PB anything. HA!

Postcard for mailing: Front & Back of card
click to see bigger

But wait a moment, I had created a hand out for the  conference.  Seemed like a brilliant idea at the time BUT it meant that after the conference I didn't have a postcard I could just mail off. Drats! Now I'd have to create a postcard for mailing out. I knew which image I wanted to put on the front - my current Fave, Boy meets octopus, the illo that came out of the conference illustrator intensive. But what about the back? I  didn't want it to be too similar to my conference hand out. My solution - create art to to put the front illustration in context. I had always thought of the front illo as a dream or fanstasy scene. Hence my illo of a boy in bed with a book and his cat for the back of card. If you look closely at the book you can read a bit of the title "Twas... It's a nod to the illustrator intensive brief to illustrate a line from Lewis Carroll's poem, Jabberwocky, which begins, "Twas brillag and the slithy toves..."

Conference handout Front & Back of card
click to see bigger

Snoopy -my studio guest.
Ahem - helping me update my mailing labels. 

About the No Kid Lit Art Vacation and those back burner projects? Well they've moved up a bit on the burners and are simmering nicely. A few have even come to a boil.  You can peek at a few on my ArtHaresWares blog. There's a lot more but they're not ready to share yet.

My posts on the D2PB Blog In case you missed them:
• What I learned when I sprained my ankle: Celebrate the Small Steps
• My NJ SCBWI Conference illustrations: NJ SCBWI 2016 Aproaches

Web/Portfolio: dianadelosh.com

Twitter: @dtdelosh

Product Blog: arthareswares.blogspot.com

Group Blog: D2PB

Little Red Postcard Design

I'm aiming for 3 postcard mailings in 2016. Here's the first, featuring a detail from my Little Red illustration on the front and Groundhog Waltz on the back. These are large postcards, roughly 5.5" x 8.5" the better to show off the illustration detail and also hoping that it will help make my card stand out. I use VistaPrint.com to print my postcards.

Front of Postcard -Detail from Little Red - © Diana Ting Delosh

As this is a mailing aimed at the kid lit world, I try and pick illustrations that show off my narrative skills. I use  the  market listings from the SCBWI's The Book as well as the names/companies I've amassed from my own research via networking, conferences, workshops, etc. My mailing list is under 200 contacts.

Back of Postcard - Groundhog Waltz - © Diana Ting Delosh

Lately I've heard a lot of advice to use a small targeted mailing list. True this could save you a bundle in printing and postage. While,  I do make a point to target only those places that publish picture books/kid lit art, it's still a fairly large list comprised of my actual contacts, dream places as well as "sort of why not" possibilities. I have found that it's better not to make it a too narrow list. In the past I've gotten work from those sort of/why not send them something places. When you consider that it's only a 49¢ stamp plus 25¢ per postcard print expense - a total sum of 75¢ per card, it might be worth taking a few chances. 

PumpkinEater Promo Postcard

July2012 Postcard front & Back
Art on Front is © Diana Ting Delosh
Art on Back is from An Armful of Acorns © Farfaria
NOTE: I've smudged out some info out of privacy concerns
  

Opted to try the BIG postcard size for my latest postcard campaign. From what I have read on various sites and have heard from other illustrators/art directors and editors - the Big size stands out amongst all the postcards they receive. At almost double the size of the standard size postcard it had better.  They're just shy of 5.5 x 8.5 inches.

I had these printed via VistaPrint.com and as they were running a sale - even printing in color on both sides did not bust my budget. I must say I'm really pleased with how bright and vivid the colors are. Now postage of course is the 1st class rate so that did tack a bit more to the price. Is it worth it? I hope so, however as I just mailed these out it's too early to say. I am keeping my fingers crossed that they get noticed and pinned to that coveted bulletin board. I can even dream that they lead to an actual assignment.

Any other news? Well lots but unfortunately it's all still hush hush.

Tah Dah - April 2011 Self-Promo Postcard!

Skunk, Bear, Bunny April 2011 self-promo postcard design
Ink & Watercolor © Diana Ting Delosh

TA DAH!  My 2011 self-promo postcard are ready to go out into the world... whew!

Normally I do 3 postcard campaigns a year but last year I never got around to doing my usual fall campaign. Fall 2010 I had a series of unfortunate events; beginning with my G4 crashing and dying a messy and untimely death - mid project of course. Is there ever an opportune time for computers to die? My latest mailing list was a casualty along with a whole bunch of files I had never gotten around to copying to my external hard drive or the new computer.  Luckily I did have the new computer in studio. Needless to say doing the 2010 fall  postcard campaign meant redoing the list. (Note to self: copy current labels/list files to the Lacie). Just the thought of the task put me in full procrastination mode - forget about any other disasters and dramas that occurred last fall. Suffice to say the 2010 Fall postcards did not go out.

Is a postcard campaign even relevant in 2011? Decided yes - I should quit stalling. While I don't get an assignment with everyone of my mailings - I do usually get a positive response. So back to trying to do 3 mailings a year.

What design to use? A totally new one or an image that's my current fave? I never know what to pick. The image is of crucial importance after all that's the one that will make them click on your website or not. Considered doing a new design until I read that postcard postage rates will go up April 17th - from 28¢ to 29¢! That decided it. Use a current fave and get off my butt and send it to Vistaprint.com.  Decided to cut my list in half for a  lean focused campaign. The printed cards arrived - early. Thanks Vista! My labels are done! Just need to stick on address labels and stamps and Voila they'll be out and on their way before April 17th! Whew - now that wasn't too bad!

Illustration Friday: Proverb

Moi Fall Postcard © Diana Ting Delosh

A Picture is worth a thousand words.

I wasn't quite sure how  to handle this weeks Illustration Friday prompt hence why it's almost friday and here I'm posting at the last moment. I mean sure a proverb but there are so-o-o many? Finally decided that  as an illustrator the above proverb was quite fitting. Here's  my entry, a girl drawing a picture of her cat.

This IF post is a doing double duty as it is also going to be my Fall 2010 promo postcard. I wanted to use 1 of my recent people illos for the image as the last few postcards were all about my animals. I've been hemming & hawing between this one and another in my portfolio,  Boy & his Wolf. Wasn't sure about using this image for fall - thought it looked too summery. However earlier this week, while running errands, I noticed that all the garden shops were carrying fall blooming daisies. So I'm having daisies for fall too. Did I mention that  I'm partial to this one? Now the front of the postcard is done. Think I'll just use my stock back - return address and all my contact info. Now I just have to wait for my check that's in the mail or a good sale at Vistaprint.com to turn this into postcards. 

If only the proverb was A picture is worth a lot of moolah!

Spring 2010 Postcard

Sunflower Friends Spring 2010 Postcard Design

(my real e-mail and phone number is on the card - just removed them for purpose of showing the design on the blog)

© Diana Ting Delosh

Ink and watercolor

This is my spring 2010 self-promotion postcard. The hardest thing is deciding what to pick as your postcard image. Originally I had wanted to do a totally new image for the card - maybe a fantasy image - or bunnies for Easter etc. However my mind kept turning back to this piece in my portfolio... so Sunflower Friends it is. Just as well as I need to get these cards mailed before the postal rates go up in May. Not sure if the postcard stamps are affected but it's better to err on the safe side.

Just heard from Vistaprint that they've been shipped and I should get them soon. Already bought the stamps. Last year, the post office had run out of postcards stamps in April so this year I bought them early. Now I just need to update my mailing list, print out the labels and I'll be ready to get them out before the Mother's day deadline!

Other news - My blog article, Why an Artist Should Have a Blog, is posted on Greeting Card Designer as part of Kate Harper's Social Media in March series. Please Hop over and read. In fact browse through her blog it's full of useful info for all types of artists/illustrators.

HBF Library Show Postcard

Self-Promo Postcard for the general public

© Diana Ting Delosh

Just received the Postcards I created for the HBF Exhibit (see previous post) that I ordered from Vistaprint about 12 days ago. I should have used the 7 day delivery option but I had to be a wise guy. Previously I had used the slow deliver, cheapest option and always received my order within a week. Why pay extra for 7 days if I don't have to - right? Ta-dah... because.. when you most need it in 7 days - they change their delivery methods. Anyhow it's here now. Not too bad. It could've been March 21st which is the original slow delivery date. While it would have been nice to have all my handouts out at once - it's not crucial. I do have an art list flyer with all my website, GCU and IK URLs out and I have also designed a few bookmarks.

Did consider having a "Guest sign in/comment" book until I looked at the featured artist's "book" in the main gallery - I was surprised to see negative comments!?! sprinkled throughout and very few - e-mails - which is the purpose of a guest book. The negative, snarky comments were a bit of a shocker after all who needs that! Incidentally I liked her images. So no guest book for me.

So far my out-of-pocket expenses for this promotion experiment has been the cost of 3 pre-cut mats, 11 frames/hanging wire and 250 Postcards. Luckily I had some hanging wire and enough white mat boards to cut out 9 mats. Thankfully the library is taking care of the art list and bookmarks.

Now I'm off to drop-off my postcards - about 30 should be fine to start with and I'll check back weekly to see if they need to be replenished.

Fall Bear Postcard, CBIG Review, etc.

Bear Walks in the Woods
© Diana Ting Delosh
Ink & Watercolor, portfolio & used as fall 209 postcard.

This is the illustration I used for my latest postcard self-promo campaign - just sent off aproximately 220 postcards. Needless to say I'm keeping my fingers crossed that it will land me a nice juicy assignment or two.

I can't believe it's already December! Yikes where did the time go? What have I been up to? I meant to be better at blogging but it seems November has gone by with nary a peep from me. Well I've been busy with CBIG - specifically the November review and getting the above postcard campaign out - not to mention the usual art biz and family/Thanksgiving stuff. So now that I've fully digested November -I guess it's time to dish.

My CBIG Portfolio reviews with 2 art directors. I'm only using initials out of respect for their privacy and because this is proprietary CBIG info. I opted to see MR from HC a giant publishing house, whose Children's division published infant to YA books and RP from SP, a mid sized publisher whose juvenile division only published picture books. In general the reviews went well - both liked my animals. I also showed 2 dummies but as art only.

MR/HC: wanted to see more angles, varied perspective, view points etc. I sat opposite her as she reviewed my portfolio and as I viewed my work upside down - this flaw was obvious to me. Note to self - look at my portfolio upside down more frequently. Luckily for me 1 of my recent dummies demonstrated the varied persoectives and viewpoints she craved - whew. She also wanted me to create more oomph, drama with my illustrations. Yes - she liked my latest Bear series (the above is 1 of 3 new bear illustrations) YAY they were worth working on late into the night!

RP/SP: liked my animals a lot as well as my dummies. Unfortunately it is just a matter of everything aligning: right story/right art/right time. She also liked my B&W work and some of my book cover samples in my portfolio - she thought this might be something I could develop further. Her company is only doing picture books but many other publishing houses have middle grade & YA dept (and mid-grade/YA market is doing very well right now - maybe more opportunities).

Yup - got some work to do. Make sure my portfolio reflects the fact that I do different perspectives and view points, shows narrative, drama, etc. Create more Jacket & interior spot art to go after the mid grade/YA market. Lastly, write a wonderful picture book manuscript for my animals so next year I can show a dummy as both art and story.

Promo Postcard - Mouse Dreams

Mouse Dreams, detail used for front of May 2009 Postcard
© Diana Ting Delosh
Ink & Watercolor

Received my self- promotional postcards from VistaPrint and I'm quite happy with the printing. Now I just have to update my mailing list. Ugh! With all the recent comings and goings of Editors/Art Buyers it is quite a headache. At any rate I only have a few days to work on it before the postage rate goes up this Sunday. Don't know if I'll get it all updated/posted but I'll definitely give it a shot.
The last time I did a Postcard Promo Campaign I landed an illustration contract. It would be lovely if the same happened again. I'm crossing my fingers and toes!

My Illustration Promo Postcard

Here it is - my promo postcard design - well the front anyway. I know the usual wisdom is to use your best already created image but I got this great idea. Originally
I was going to have Skunk say "On the internet, we can pass as people!" It tickled my funnybone. But common sense prevailed. It is after all supposed to be my postcard to launch my illustration Website. And it was getting way too type heavy and cluttered. So now Skunk is just shouting dianadelosh.com - in big letters. It works better design wise too, I think.

The back will just have my return address and will feature a small ink/line drawing of a girl chalk doodling on the pavement. Yup - I do draw people - animal and nature is just a specialty.