Little Red Postcard Design

I'm aiming for 3 postcard mailings in 2016. Here's the first, featuring a detail from my Little Red illustration on the front and Groundhog Waltz on the back. These are large postcards, roughly 5.5" x 8.5" the better to show off the illustration detail and also hoping that it will help make my card stand out. I use VistaPrint.com to print my postcards.

Front of Postcard -Detail from Little Red - © Diana Ting Delosh

As this is a mailing aimed at the kid lit world, I try and pick illustrations that show off my narrative skills. I use  the  market listings from the SCBWI's The Book as well as the names/companies I've amassed from my own research via networking, conferences, workshops, etc. My mailing list is under 200 contacts.

Back of Postcard - Groundhog Waltz - © Diana Ting Delosh

Lately I've heard a lot of advice to use a small targeted mailing list. True this could save you a bundle in printing and postage. While,  I do make a point to target only those places that publish picture books/kid lit art, it's still a fairly large list comprised of my actual contacts, dream places as well as "sort of why not" possibilities. I have found that it's better not to make it a too narrow list. In the past I've gotten work from those sort of/why not send them something places. When you consider that it's only a 49¢ stamp plus 25¢ per postcard print expense - a total sum of 75¢ per card, it might be worth taking a few chances. 

My Illustration Promo Postcard

Here it is - my promo postcard design - well the front anyway. I know the usual wisdom is to use your best already created image but I got this great idea. Originally
I was going to have Skunk say "On the internet, we can pass as people!" It tickled my funnybone. But common sense prevailed. It is after all supposed to be my postcard to launch my illustration Website. And it was getting way too type heavy and cluttered. So now Skunk is just shouting dianadelosh.com - in big letters. It works better design wise too, I think.

The back will just have my return address and will feature a small ink/line drawing of a girl chalk doodling on the pavement. Yup - I do draw people - animal and nature is just a specialty.