Fri Illustrator's Intensive: Part II - NYC Art Directors

Tips & Commentary from the 2009 SCBWI Winter Conference NYC Art Director's Panel.The Panel consisted of 3 AD's representing 2 trade pubs and 1 mass market pub. They reviewed previously selected samples from 10 anonymous illustrators. Fresh, New, Exciting, Dated, Cliche, art labeled according to the perspectives of the AD. If the retro look is a current and an exciting new trend what made something else dated?

What they want from our illustrations:
- Strong Characters
- Impact: Does it grab you and draw you in?
- Narration: do they tell a story?
- Dependability
- Creatitivity
- Craft
- Concept: Is there an original ideal? Does it make you want to see more?
- Something accessible yet fresh.

How to get noticed:
- Send Postcards. Make illustration image big. Contact info type to a minimum and smaller. Do 3 or 4 mailings a year.
- Get published in other related markets (kid's magazines, greeting cards, etc).
- Websites and blogs. Websites are great because they can share the url with colleagues when discussing a project. Blogs give insight to the person behind the art.

Misc Tips
- Illustrator source books have gone the way of the dodo.
- If there is a product in your illustration make up your own product logo vs doing a known company logo to avoid possible lawsuits and other complication. Ex: the 3 bears are making porridge don't draw your favorite brand. Design your own!

2009 SCBWI Portfolio Room: No feed back... you only know if someone liked your work if they took a sample and than of course you would only know whom, IF they contacted you. Unsatisfying - but the equivalent of doing a multi-pub house drop off.

CBIG: Illustrator Tips - Endpapers

Recently, I attended a CBIG meeting on Jan 11th, our guest speaker was NW, Assoc Ed from a medium sized NYC trade publisher of Books for Young Readers. Sorry about being so mysterious but some info is proprietary to CBIG. Nor would I want to incur the wrath of NW! Here's what I learned from the meeting that I can share with my fellow children's picture book illustrators/writers:

3 types of End papers and how they effect the Picture Book page count.
Self-Ends: Illustrated by the artist & are counted in the page count. They are printed on the same kind of paper as the interior of the book. They account for 8 pages in a 32 pg bk. Pg 1 begins on the side that's actually glued into the hardcover. Pgs 2 & 3 are the actual illustrated front endpapers. Pg 4 maybe left blank, maybe illustrated, or the © info may appear here facing the Title page on pg 5. Title page is on pg 5. Story starts on pages 6, ends on page 29. Pg 30 & 31 are your illustrated back ends and pg 32 is glued into book.
Colored Ends: Colored paper inserted in book. Not counted in page count and are different stock than the interior pages.
Printed Ends: Artist designed/illustrated but on different stock than rest of book and maybe 1 color vs the full color interior pages. They are treated as Colored Ends and aren't counted in the page count. Rarely used nowadays.

8 x 10 is the most economical size for a PB: PB's are printed on large sheets of paper in signatures of 8 pages. They are then folded, gathered and trimmed. The 8 x 10 size allows for the least amount of paper waste on the most commonly used paper size.

Storyboard your Book dummy. Helps you to make sure art & story isn't static.

IF: RESOLVE!

Hamster Resolves - © 2009 Diana Ting Delosh.
Ink Illustration.


I, like Hamster, resolve to do many things in 2009. My list, when boiled down to it's essence:

1 - Create art daily!
2 - Do concrete artbiz actions daily!

Felt the need to make Creating Art Daily a Major Focus this year because so much of being an illustrator involves mundane tasks: updating, tweaking,promoting,networking, paperwork, etc. that time for actually creating art seems to be endangered.

Happy 2009

2009 Scribble Type - © 2008 Diana Ting Delosh
I begin 2009 with guarded optimism, despite all the gloomy news around me. For me 2008 ended on a hopeful note that better things may be round the corner art biz wise. So here goes: What worked in 2008 that I plan on doing more of in 2009:

• ChildrensIllustrators.com/DianaTDelosh - made a point of doing monthly tweaks that led to increased site exposure, several job leads and work. Will continue with the monthly tweaks.

• New in 2008, my website dianadelosh.com - gave me credibility and exposure which landed the assignments. Continue tweaking & updating site.

• Targeted Submissions - resulted in contracts. Must do more!

• Promo Postcards - Did 2 mass promo campaigns. Did see increased traffic to my website. Yay! As well as direct replies to my mailings. Shoot for 4 campaigns in 2009.

• GreetingCardUniverse.com/dianascards - focused on creating cards for holidays and quadrupled my sales from 2007. New goal: double my sales. Add new designs weekly.

• WingedRabbit.ImageKind.com - updated to a platinum account in Nov 2008 for the premium site exposure and gallery space. Images are definitely getting more views - which hopefully will lead to more sales!

• Networking via forums, listservs, IF, etc. I get the most referrals to my website and POD stores via SCBWI discussion board and CBIG.

Busy Busy October!

Wow - can't believe I was too busy to post for a month! So what Have I been up to? Loads.

Worked on a flash animation project with a new client, the Woo Agency. Woo found me through my portfolio on ChildrensIllustrators.com/DianaTDelosh. I'll be posting more about this very exciting flash animation project when they're finished with the animation magic.

Added new designs to my GCU store. Now over 250 whimsical cards at Diana's Cards!

And I'm busy helping my fellow CBIG officers prep for our annual CBIG November Portfolio/Dummy Review.

Needless to say October was a very hectic, whirlwind of a month!

UGH! Lost Another Dummy

It's been 7 months, 3 submission status queries and no response/no dummy/nothing. Yup - IT'S BEEN LONG ENOUGH. I can now file my picture book dummy/manuscript submission, UGH!, officially under lost/rejected. It was a requested submission so I was assured it would be returned in my S.A.S.E. But I guess not. It takes 5 hours to make my dummies. Which is why I try and be careful where/to whom I'm subbing. But mistakes do happen. This is most frustrating. I hate that many book publishers have switched to this policy of only replying if they are interested. I preferred the form rejection note. At least they returned your work!

On the otherhand it may not even be the publisher's fault. A friend of mine reported that a dummy, that he assumed had been trashed was returned to him by the postmaster with a note saying that it had separated from the envelope and they were sending it to the address on the business card pasted in the front of the book. The package had made it to his local postoffice, where the postal machines chewed up the envelope and spit the dummy out on the floor. Months later - the dummy was found and luckily they saw the business card pasted into the front of the dummy. Hurrah for the USPS for trying.

So what's there to do? Grumble grumble -some teeth nashing - vent & whine. I can't even have the satisfaction of OD-ing on chocolate as it's not even a real rejection. Oh well - I guess I'll just whip out the duplicate dummy and sub it to this place that still returns submissions via S.A.S.E. and hope nothing goes wrong. I'll take a clear cut rejection anyday over as I haven't received a reply I assume it's rejected.

IF: BABY

TV MAMA

© 2007 Diana Ting Delosh. Ink line & watercolor.

This is my entry for Illustration Friday's word of the week - BABY. It is my attempt at an editorial illustration. I had been reading and hearing on the news about how babies were viewing more and more TV.

My current illustration portfolio is geared towards children's publishing. I'd like to expand my repetoire. Have a few more tricks in my bag and be viable to more markets. Any suggestions, comments, hints would be appreciated.

IF: WORRY

Sad Mouse

© Diana Ting Delosh. Ink line and watercolor.

Mouse worried. It was getting dark and her friend, Bird hadn't returned. Something must have happened. All she had was one of his feathers to comfort her.

This illustration is from my book dummy, MOUSE & BIRD.

IF: SEED

MOUSE DREAMS

2008 © Diana Ting Delosh
ink line & watercolor

Mouse dreams of planting her sunflower seed.

More exploration with new style. I like the thick bolder line. Makes me think more graphically. Well - needless to say practice, practice, practice.

IF: WRINKLES

Tortoise © Diana Ting Delosh

Wrinkles look good on tortoises. I don't like them on me - unless of course I could turn into a tortoise or walrus - nor do I like them when they turn up in my plans.

This is a style I am experimenting with. It's still ink line and watercolor but it's a fatter, simpler, looser line with lot's of washy color. A bit of a vacation from my usual more detailed style. Please let me know what you think.

Illustrator's Art Prints & Cards

Fine Art Prints make unique presents for mom or anyone else on your gift list including yourself. Browse my Gallery for whimsical story art and decorative florals available as fine art giclée prints and art cards. Prints are available in various sizes and grades of fine art papers. Custom matting and framing is optional. Your choice of fine art papers is also available for cards. Please click on my ImageKind Ardwerx Scrolling Banner in the right side bar to view all images.

ImageKind is offering Free US Ground Shipping in honor of Mother's Day. Please use Promo Code: MDay2008 at check out. Limit 1 order per person. Offer ends Mother's Day May 11, 2008 at 10pm PDT.

Thanks for looking and shopping at: wingedrabbit.imagekind.com/ardwerx

IF: FAIL

UGH! - © 2007 Diana Ting Delosh

The Illustration Friday - word of the week is: Fail

To FAIL, To be a failure - to be a Loser, to be a Reject, etc. Introducing Fern Messy, a character from a picture book proposal I'm currently shopping around. She epitomizes how I feel when one of my proposals is rejected. Even though I know not to take it personally - my gut reaction is to feel like I've failed.

Awhile back I had asked my mentor and friend, the great children's book illustrator and author, Robert Quackenbush if he had any advice on dealing with rejection/failure. He shared his 2 favorite mottos ( borrowed from Winston Churchill):

"Always pass from failure to failure with enthusiasm."

"Never give up! Never give up! No, never, never, never give up!"

My Illustration Promo Postcard

Here it is - my promo postcard design - well the front anyway. I know the usual wisdom is to use your best already created image but I got this great idea. Originally
I was going to have Skunk say "On the internet, we can pass as people!" It tickled my funnybone. But common sense prevailed. It is after all supposed to be my postcard to launch my illustration Website. And it was getting way too type heavy and cluttered. So now Skunk is just shouting dianadelosh.com - in big letters. It works better design wise too, I think.

The back will just have my return address and will feature a small ink/line drawing of a girl chalk doodling on the pavement. Yup - I do draw people - animal and nature is just a specialty.